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Aearo/3M Micro-sites

In an effort to promote its various products, Aearo implemented a number of micro-sites. These sites are designed to promote either a single product, or line of products. Each site utilized a single template form and shared coding assets (such as contact form processing code). Many of these sites far exceeded Aearo's expectations.

The sites also allowed for tracking of marketing initiatives. As users visited the sites, their actions were tracked in a database. These, in turn, were attributed to paid search, Web marketing, or even print add campaigns. This made it easy to determine the ROI of each site.

Role: Initial template design, tracking code design, Web and application coding, some graphic design (depending on site), database design and implementation.

Sites:
E-A-R Classic
Blockade EAR Buds
Peltor Military
Reload
Orange County Choppers (temporary)

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Aearo/3M Micro Sites